Musashi | 36th America's Cup

Emirates Team New Zealand have been using Musashi sports nutrition supplements for nearly a decade. It came as no surprise that they again chose to have Musashi as their official sports nutrition supplier for the 36th America’s Cup in Auckland 2021. 

In the lead up to the America’s Cup, Musashi created hype and excitement for the event by running a ‘Beat Your Best’ campaign where the public could simulate the powering of the America’s Cup boat with a grinder machine. Select Management was tasked with manning the activations and getting as many people involved as possible. 

Our ambassadors travelled to multiple sporting events around Auckland, encouraging people to engage with the activation, promoting Musashi and as a result creating hype for the America’s Cup.

As the photos show, the team loved the campaign and we look forward to an ongoing relationship with Musashi.