OI | Nationwide sampling campaign

Oi stands for the Organic Initiative. They exist to remove plastics, synthetics, toxins and chemicals from hygiene products, starting with feminine hygiene. Their goal is to always be the best in the World, and best for the World.

OI worked with Select Management to activate their biggest nationwide marketing campaign along NZ beaches and hotspots during summer. Targeting 15 locations (multiple times) over two months, the Select Management ambassadors handed out samples and educated the public on the sustainability practices and benefits of OI as a brand. 

Away with the shame around period talk, let’s celebrate the female body while also being environmentally conscious.