Haleon | 2023 Foodstuffs Expo

We had the pleasure of working with Haleon, a world-leading consumer health company, at the 2023 Foodstuffs Expo at the Claudelands Event Centre in Hamilton.

The expo saw more than 5,000 attendees from across New Zealand’s FMCG industry come together to experience new brands and products and and celebrate the winners of the inaugural Foodstuffs Partnership Award.

Haleon’s goal was to showcase the new products released from Sensodyne and Polident, and Select

Management was brought on board as the go-to producer on the day. As the producer on the day, we were responsible for ensuring the client’s needs were met, the stall was well presented and working as it should, and address any issues if they arose.

By doing this, it allowed the brand representatives to put their sole focus into selling and educating

the attendees on the new toothpaste and denture care products that were on offer. Overall, the event was a big success and Haleon were able to achieve their goal of getting their new products known by FMCG buyers.