Glasshouse Fragrances | Eau de Parfum
The Glasshouse Fragrances Eau de Parfum range is known for being daringly potent and absolutely addictive. It is the perfect range for scent addicts and this has been highlighted even more over the 6+ campaigns we have activated with them over multiple years across NZ.
Select Management acted as spritzers at select Farmers stores nationwide as well as David Jones to create brand awareness and facilitate sales during peak times of the year such as Mother’s Day, Beauty Week and Christmas. These campaigns were especially successful for brand awareness as many shoppers were not aware that Glasshouse Fragrances had Eau de Parfums alongside their more well known home fragrance and personal care ranges.
While the focus was to sell the Eau de Parfum range, the team excelled in encouraging sales across the whole Glasshouse Fragrances product range increasing revenue for the brand exponentially. We will happily admit that we too, are scent addicts now.