One NZ | Rebrand

We recently had the opportunity to represent One NZ for a very exciting campaign; Vodafone becoming One NZ - a more customer-centric and inclusive brand that reflects the values of the people of New Zealand.

From an experiential level, in store activations went live and an immersive event at their head offices was enjoyed by the internal team and key stakeholders.

Select Management was brought on board by Uno Loco to help streamline the nationwide events and execute marketing activities that included running a quiz with spot prizes, handing out free coffee to customers and sharing the new One NZ messaging.

At HQ, our ambassadors were responsible for monitoring groups arriving at different intervals to experience the new brand within various zones, stalls, and making sure catering was served.

The transition from Vodafone to One NZ was smooth and effortless and the feedback received from customers was affirmation that this rebrand is a big win for kiwis!